Starlight kids have a blast modelling for Boden


Sponsor one of Starlight’s programmes or events, such as an Escape Day or Pantomime Tour local to your business..

Starlight was Boden’s charity partner within the UK for 2016/17. During the partnership, the family British clothing retailer donated £85,000 to Starlight to help bring fun, distraction and laughter to seriously and terminally ill children throughout the UK.

To launch the partnership, Starlight wish children and their mums were invited to Boden HQ to enjoy a fun-filled day of fashion, pampering and posing in celebration of Mother’s Day!

Boden also created an exclusive range of space inspired t-shirts in aid of Starlight, donating £1 for every item sold to the charity. The range was modelled by Starlight wish children and their siblings at Boden’s outer-space-themed photoshoot, and was promoted within Boden’s catalogue, website, blog and social media channels.

Boden colleagues supported Starlight by participating in array of fundraising activities including bake sales, sports challenges and volunteering, and they will be helping us to grant a Starlight child’s fashion wish in 2017.

Fun and family matter to us at Boden – we’re a Great British family fashion brand, after all. So, when it came to the business of choosing a charity partner, Starlight Children’s Foundation was the obvious choice. They brighten the lives of children with serious or terminal illnesses and grant once-in-a-lifetime wishes that involve the whole family. It’s all about spreading happiness and creating unforgettable memories – and who wouldn’t want to be involved with that?
– Johnnie Boden