Blockbuster has been kindly supporting Starlight since the start of 2002. Staff and customers of Blockbuster have raised an incredible £2.7m for Starlight’s seriously ill children.
Funds have been raised through a range of in-store staff fundraising ‘Starlight Weeks’, the Blockbuster Starlight Ball and customer donations.
Other successful initiatives have included huge teams of employees climbing Snowdon and Ben Nevis and nationwide prize draws run through Blockbuster’s stores.
Blockbuster and Starlight won the prestigious Business in the Community Cause Related Marketing Award for outstanding work in 2006.